The Union at Fishers District

Brief

As the final phase of Fishers District, The Union was envisioned as the neighborhood's cultural and social hub. This mixed-use development brings together luxury residences, retail, dining, office space, and hospitality into a walkable destination. The challenge was to create a brand that complemented the established Fishers District identity while giving The Union its own recognizable presence.

The brand is built around the idea of connection. It brings together people, places, and experiences through a vibrant visual identity inspired by art and community. A collection of large-scale murals by local artists became a driving influence, shaping a visual language that celebrates creativity and establishes The Union as a destination for culture, commerce, and everyday life.

Through research, storytelling, and visual strategy, a flexible brand system was developed to support the project across every touchpoint. The identity includes wayfinding, marketing collateral, digital communications, leasing materials, and signage, creating a cohesive experience while maintaining consistency with the broader Fishers District brand.